Founder & CEO
Kevin Sofia has been a lifelong digger of dirt. His passion started in his parents backyard when he was 12 years old, and stemmed from there. After attending college for Business Management, Kevin took on multiple office jobs before quitting his 9-5 to chase his dream to build professionally. Jumping from trail crew to crew around the country, he realized how much he enjoyed creating trails for other people and not just himself. At some point Kevin realized that there could be a market for people interested in bike trails on their own property, custom to their style and skill set. For that reason he created PRODIRT.